01. Our Stories + User Empathy
Facing an open prompt project, my team approached initial project ideation by sharing each other's interests and life experiences. The inspiration for this design came from our personal experiences of having to manage our medical information. As young adults who have just become responsible for themselves, we had all faced the stress and hurdles of collecting and managing our medical documents and properly keeping track of our wellness.
Focusing on this shared experience, we began to interview potential users on their wellness tracking routines. We inquired the interviewees about their current methods of wellness tracking and what they found to be difficult in managing their wellness information. This initial round of interviews gave us confidence that there is a need for a product like MediTrack and we began further research.
Making Medical Friendly
Knowing now that the most influential group for our potential user base would be millennials, we conducted some interviews and surveys that would provide us with more insight on the needs and behaviors of this specific demographic. Our millennial interviewees were clearly comfortable with the use of mobile applications as a mode of accessing and logging information and showed little resistance to giving an application personal information as long as it added value to their lives. It was also important to note that they valued the ability to share information and responded well to more personable user experience points.
The big takeaway from this round of research was that 'friendly' was going to be an important point in our design.
Regulations + User Needs
At the time of research, there weren't too many apps that could be used for reference. Wellness apps were not yet a huge trend and medical provider apps were only just beginning to get shipped out. One application that our group had experience using and found to be a great design reference was 'Flo', a menstrual cycle management app.
It seemed that what we wanted to offer users were more aligned with task management and journal applications. This app design was supposed to provide the user with a tool that helps. This was also a direction that we sought after, due to the potential road blocks that medical regulations might present in a real-world scenario.
At this point, we had done a good amount of research, benchmarking and scoping and was able to create a UX flow for our application.
02. Design
With the information gathered through our scoping and user group interviews, this was the design that our group had come up with.
Friendly & Approachable
Since we wanted the application to have a more personal and friendly feel while not losing it's 'medical' identity, finding a balance became an important focal point during the design process. We utilized elements like facial expression emotes, conversational welcome statements, and light color schemes to make the app feel more welcoming.
We also tried to bring in features that would feel familiar to our users in the effort to reduce new user stress and to lower the learning curve on an app with multiple functions.
03. Re-Design
I decided to do a quick redesign of the application later down the line. The initial design lacked coherence in style and could benefit from better organization. This time I went for a clean and simple visual direction to increase usability and to echo the medical theme of the application better.
04. Video
The prompt of this project required that we create a video that presented our product through whatever format of our choice. We decided to make a fun commercial-like video introducing MediTrack. (The video features the older version of UI design)